Window Splashes

Window painting on the exterior glass of your business opens you to many marketing and branding opportunities. You will definitely attract drive-by traffic by using our bright, attention getting colorful designs. Let potential clients know of your specials or simply build your brand.

Many people shy away from advertising, not because of the cost, but because they don’t know how to get results and don’t understand the long-term residual effects. Think about it, if you knew that for every $100 you spend on window painting you could produce $200 or more in sales, you would get out your check book and buy your ad, right?

When it comes to producing great window splash advertising, the single most important resource you can work with is information. Let your potential customers know about what specials you are featuring, why your product or service is better than your competitor, or announcing your first ever event. Target your drive-by traffic by using a personal message to get a greater connection within the community.

In fact, you can never have too much of it. All the truly great campaigns of the last 50 years have been based on solid information. One example of this prerequisite virtue is the classic David Ogilvy ad for Rolls Royce with the headline, "At 50 miles an hour, the loudest noise you can hear is the ticking of the dashboard clock." Ogilvy didn't spout pseudo engineering, "Power Glide Auto Gismo smoothes the ride and puts you in charge." Or snob appeal, "When you arrive in your pink Château La Grande, the girls at the country club will die with envy." Instead he featured the unmatched craftsmanship, quality, and design of the car via the least talked about piece of equipment in it--the clock!

  1. Advertising is the only medium you can control – if you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely.
  2. Advertising allows you to target ideal customers only – when you match a very personal message to a very select audience you get far greater connection.
  3. Advertising creates awareness for your content – The force that drives a great deal of conversion and trust building these days is educational content – ebooks, seminars and blog posts – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.
  4. Advertising adds credibility to your message – Don’t ask me why this is exactly, but every time I run advertising people comment that business must be going well. The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.
  5. Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work.

The pros could be:

  • You're in a startup mode; you need to let people know you exist.
  • You've been around a while, and people still don't know you from a hole in the wall.
  • Your competition advertises.
  • Your competition is killing you.
  • You have a deep-seated desire to kill your competition.
  • You think you have a unique product/service.
  • You are convinced you have a unique product/service.
  • You want to be the next GE/IBM/Nike/P&G.
  • Everyone else seems to advertise.
  • Your wife/husband/partner/dog thinks it's a good idea.

The cons could be:

  • You have no idea where to begin.
  • You don't think you have enough money to do it properly.
  • You know your competition will probably outspend you.
  • You're not sure if you have a unique product/service.
  • You are absolutely sure you don't have a unique product/service.
  • You're not ready to commit to a long-term program.
  • You see advertising as an ill-begrudged expense, not an investment.
  • Your best friend once got ripped off by an ad agency.
  • You're quite sure you've never been influenced by an ad in your life.
  • Your wife/husband/partner/dog thinks it's a dumb idea.

 

Information

When it comes to producing great advertising, the single most important resource you can work with is information. In fact, you can never have too much of it. All the truly great campaigns of the last 50 years have been based on solid information. One example of this prerequisite virtue is the classic David Ogilvy ad for Rolls Royce with the headline, "At 50 miles an hour, the loudest noise you can hear is the ticking of the dashboard clock." Ogilvy didn't spout pseudo engineering, "Power Glide Auto Gismo smoothes the ride and puts you in charge." Or snob appeal, "When you arrive in your pink Château La Grande, the girls at the country club will die with envy." Instead he featured the unmatched craftsmanship, quality, and design of the car via the least talked about piece of equipment in it--the clock!

Start off with as much information as you can. It doesn't matter if you discard or fail to use 90 percent of it, the remaining 10 percent will contain that one nugget that will separate you from everyone else in the market.

Interestingly enough, some of the best advertising around is produced by those companies small enough for the founder and initial management team to be involved in every aspect of their advertising and marketing. The same people who had the guts and vision to take the risks required when starting their business in the first place are people who still believe passionately in what they are doing.

Targeted Markets

Print publications tend to serve specific geographic areas or specific consumer groups, and sometimes they serve both. Newspapers, for example, usually cater to specific cities and their surrounding areas. This makes a newspaper an ideal advertising medium for a business that provides services. The customers most likely to use the business's services probably live within the circulation area of the paper. Magazines that cater to specific audiences, such as snowboarders, deliver to customers that already spend money on products related to that topic and will almost certainly buy related products in the future.

Reader Engagement

When watching television or surfing the web, people often multitask, meaning they divide their attention. In the case of television, watchers often leave the room during advertisements. Readers who purchase newspapers and magazines actively and intentionally engage with the material on the page, including the advertisements. A survey conducted by the Newspaper Association of America found that 79 percent of readers took some action after viewing print advertisements, with 46 percent purchasing something.

Control

Print advertising gives the ad buyer considerable control. Ad buyers choose the size and, within editorial guidelines, dictate the content of the advertisement. Many publications also allow buyers control over the placement of the advertisement. A restaurant, for example, might ask that the ad appear in the lifestyle section of a newspaper. This helps the buyer ensure that the ad reaches the readers most likely to act on it.

Credibility

Print publications often command a genuine or at least perceived credibility. The readership trusts the information the publication offers, and the advertisements in the publication reap the benefits of that trust. Readers lend the advertising in the publication more credibility by virtue of appearing in the publication. Psychologists refer to this type of trust transfer, where the positive qualities of one thing influence the perception of another thing, as the "halo effect."

Visual Appeal

A well-designed glossy advertisement creates a visual appeal that draws attention. Readers may pause to look at the ad or even return to look at the ad a second time. The longer, or more times, the reader looks at the ad, the higher the chances of the reader remembering the product or service in the advertisement.

  • Our Friends

    Alexa

    StumbleUpon

  • Contact Info

    Our Artist:
                      Shane Bradford

    Our Phone:
                    817-545-8947

    Our Email:
                     This email address is being protected from spambots. You need JavaScript enabled to view it.

  • Testimonials

    Splash Window Advertising is a great company. We have been doing business with then for over 10 years. They are prompt and very creative with their artwork to get our messages out.

    Fitness 2000

    We've been doing business with Splash Window Advertising for almost 20 years and have been very satisfied with the work they do. Shane has a very good eye for detail and his creativity over the years has brought a lot of new business our way.

    Dave Kirkham, Owner/Trainer, Bedford Health Club

  • Our Vision

    Delivering effective eye-catching storefront advertising to enhance our customers' chances of being seen, improve their traffic and build their brand.