Wall & Mural Art

There are so many ways you can be marketing your business—from vehicle wraps to outdoor signage, exhibit booths to posters. Maybe you should consider utilizing wall murals to market your business.

What Are Wall Murals?

Wall murals are large painted graphics that adorn a large, open space such as an outdoor wall or hallway. Wall murals are meant to be attractive and eye-catching, and can be painted on either interior or exterior locations. Wall murals have grown in popularity as companies begin to recognize the value that art can provide to a business or a community. Inside a business, murals can create an aesthetically pleasing focal point, sprucing up a boring wall and turning it into a conversation piece. Placed externally, wall murals can provide an eye-catching advertisement and become a well-known fixture in your community.

Murals can incorporate a variety of images and designs. It is often common to see exterior murals that represent the communities, including popular town icons, well-known attractions, historical figures, regional wildlife and more. If your business commissions the mural, you can subtly incorporate some of your own influence and advertising, becoming a great marketing tool.

Who Should Consider a Wall Mural

The possibilities are endless for the types of businesses that can use murals. Hospitals or government buildings can use murals to liven up the interior of their establishment. A restaurant could place a mural on an open-faced brick wall that is exposed to a parking lot or busy street. Any competitive business intending to showcase their company and stand out can benefit from having a mural painted on an interior or exterior wall. An advertising wall mural could go around an unsightly fence on your company premise, or if your business’s building needs to be repainted, you could instead place a wall mural showcasing your business’s logo.

How Can I Use a Wall Mural for My Business?

There are many ways to use murals to showcase your business. Here are just a few ideas:

• Display products – If you have a storefront, take good photos of your products and turn them into a wall mural or window graphics.
• Enhance the ambience – Whether you are an Italian restaurant that wants to showcase your culture, a pre-school that needs some fun colors or a sports equipment store that wants customers to fee like they are on the field, murals can help customers envision the setting.
• Show your history – Create a mural for your lobby that shows the history of your business and showcase the individuals who have led your company to success.
• Clean up your image – Suffering from an old paint job or the remnants of the previous business that used your building? Use a mural to cover up unattractive walls or damage to both your interior or exterior.
• Drive traffic – If your business is located a block off the busy street or on the second story of a building, use an exterior mural to let customers and those passing by know you’re there.

If you would like more information on creating and utilizing a wall mural for your business, call Shane at 817-545-8947!